Book Design for Magic 105.4

Emap was engaged in a brand-repositioning campaign for Magic FM and required a business-to-business trade campaign that would highlight the quality and sophistication of the station’s listeners and playlist.

Partnering Magic FM with luxury travel brand Nota Bene, Point Blank Collective created a concept for a luxury guide to London’s top boutique hotels and restaurants. A competition mechanic was included, with the winner receiving an expenses-paid fine dining and hotel experience for two. This was mailed to media buyers on the morning of Valentine’s Day and the draw took place in the afternoon.

The packaging and book design combined Magic FM branding with the look and feel of a luxury travel guide.